Core Value:
Create value for customers.
Create opportunity for employees.
Create benefits for society.

Operating Concept:
Advance with times and innovative technology.

Three principles of Share:
Share of value.
Share of ability.
Share of wealth.

Mission:
We offer silicone products like keyboard, mouse and electronic piano at lower price but with higher performance than our competitors. We assure our one-up cost and advance technology in view of our great market share in the global market. We are committed to make our customers more satisfied.

Great Vision:
To be the top manufacturer of silicone products!

Brand-building:
Brand Connotation-----young, fashion, dynamic.
Brand Positioning-----superior quality but moderate price.
Brand Range----silicon keyboard, waterproofmouse, electronic piano.

Company Strategy:
Make the cost lower than others.

Marketing Strategy:
Branding-making, Imaging-building, Terminal-forming, Sales-promoting